About
Results-driven digital marketing and web development specialist with proven experience in improving online presence, optimizing e-commerce operations, and implementing impactful communication strategies. I leverage my expertise in responsive web design, search engine optimization (SEO), Meta advertising, and content management to drive engagement and achieve measurable business goals across various platforms.
Work
Cowansville, QC, Canada
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Summary
Currently executing comprehensive communication initiatives at VCC Granby, digital advertising, content strategies to enhance audience engagement and overseeing web platforms development.
Highlights
Managed the end-to-end development and launch of a new web platform, ensuring alignment with organizational communication objectives and enhancing user experience.
Designed and implemented targeted Meta advertising campaigns, driving increased brand visibility and engagement for key organizational initiatives.
Produced diverse social media content and executed a strategic communication plan, effectively reaching target audiences and fostering community interaction.
Oversaw audience segmentation and newsletter management, optimizing outreach efforts to cultivate subscriber growth and maintain high engagement rates.
Cowansville, QC, Canada
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Summary
Provided expert freelance services in web development and digital marketing, delivering responsive web solutions, optimizing online presence, and executing strategic communication plans for a diverse client portfolio.
Highlights
Designed and developed multiple responsive websites for diverse clients, enhancing user experience and achieving cross-device compatibility across various platforms.
Integrated and customized Content Management Systems (CMS) like WordPress and Wix, streamlining content updates and improving operational efficiency for clients.
Implemented SEO and performance optimization strategies, leading to improved search engine rankings and faster load times for client websites.
Created compelling marketing content and executed comprehensive communication plans, driving client engagement and achieving specific campaign objectives.
Cowansville, QC, Canada
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Summary
Managed e-commerce operations at Sports aux puces, focusing on product data standardization, backend maintenance, and front-end optimization to enhance online sales performance and user experience.
Highlights
Standardized product titles and descriptions across the e-commerce platform, improving product discoverability and enhancing customer clarity for hundreds of items.
Maintained and optimized the e-commerce backend, ensuring data integrity and efficient operational workflows for seamless transactions.
Implemented front-end optimizations to improve user experience and conversion rates, contributing to enhanced online sales and customer engagement.
Collaborated with marketing to align product presentation with promotional campaigns, driving consistent brand messaging and increased visibility.
Cowansville, QC, Canada
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Summary
Directed e-commerce operations at Roadthrifts, overseeing online order fulfillment, new website development, content production, and comprehensive marketing strategies to drive digital growth and customer satisfaction.
Highlights
Managed the entire online order fulfillment process, ensuring timely delivery and high customer satisfaction for a growing customer base.
Spearheaded the development and launch of a new e-commerce website, enhancing user experience and expanding online sales capabilities.
Led and mentored a web content production team, overseeing content creation and ensuring brand consistency across all digital platforms.
Coordinated and executed diverse marketing strategies, including digital campaigns and promotions, to increase brand visibility and drive traffic.
Maintained online product classification and inventory for a diverse catalog, ensuring accurate listings and efficient catalog management.
Languages
English
Fluent
French
Native
Skills
Web Development & CMS
WordPress, Wix, Elementor, Responsive Web Design, Content Management Systems, Website Creation.
Digital Marketing
Google Ads, Facebook Ads, Meta Advertising, SEO (Search Engine Optimization), CRO (Conversion Rate Optimization), Email Marketing, Social Media Management, Communication Plans.
E-commerce Management
E-commerce Operations, Product Classification, Online Order Fulfillment, Inventory Management, Front-end Optimization, Backend Maintenance.
Productivity & Design Tools
Canva, Meta Business Suite, Google Workspace, Microsoft 365, Mailchimp, Cyberimpact, FL Studio.